The Weeknd To Perform at Super Bowl on Feb. 7
It’s been announced that Canadian pop-rap star The Weeknd will perform at the Super Bowl in Tampa, FL this season. It is an uphill battle as they face many challenges due to the pandemic restrictions.
The NFL has scaled back its plans for the Super Bowl, on Feb. 7, due to the Covid-19 pandemic. Last month, the league indicated that only about 20 percent of the seats at Raymond James Stadium would be filled.
The Weeknd is a great pick for the NFL as they attempt to attract a broader audience by changing from rock acts like the Rolling Stones, Maroon 5, Coldplay and Red Hot Chili Peppers which are dominated by white musicians to artists with massive social media followings and are popular with younger fans and people of color.
It will be the second time Jay-Z and Roc Nation will produce the Super Bowl halftime. “The Weeknd has introduced a sound all his own,” Jay-Z said in a statement. “His soulful uniqueness has defined a new generation of greatness in music and artistry.”
The NFL has not explained how it will stage the show. Roger Goodell, the league’s commissioner, has said the league will work within the safety guidelines established by the city of Tampa, Hillsborough County, and other officials in Florida, as well as following their own protocols, which this season have included a significant reduction in the number of people allowed to be on the field before and during games.
Last year’s Super Bowl performance headlined by Shakira and Jennifer Lopez was one of the most viewed half time shows of all time. The women put their all into their performances and it showed. Of course, it was not without controversy as many complained it wasn’t family-friendly (insert eye roll here), but as they say in the entertainment industry all publicity is good publicity. I thought it was amazing.