NFL Washington Team Still Without a Name into 2021
Washinton has been eagerly awaiting the new name for their home football team, and now they can expect to wait for even longer. Currently known as The Washington Football Team, team President Jason Wright said that the time-consuming process that comes with an entire NFL team rebrand will be unlikely for the 2021 season. :: Insert upset crying emoji here::
“I think next year is fast because of how the brand has to come together through uniforms, through approval processes through the league,” Wright said, according to Scott Abraham of ABC7. “Next year is fast. There is a pretty good chance we will still be the Washington Football Team next season. We could get there quicker, it’s actually pretty hard to get there that quickly because of all the steps that need to happen.”
He also added that Washington plans to take its time due to a desire to create a brand that truly reflects the community and fanbase.
“Everybody needs to take a deep breath,” Wright said. “It’s not coming tomorrow. It’s a business decision, we need to understand that market. More importantly, it’s important to engage the community and the fans. We’re also in the process of identifying the folks that should weigh in over time.
“We want this name and brand to represent the entire area, to represent the fan base, but to also attract new folks to this fan base. We want to grow this fan base as part of our new identity.”
Washington head coach Ron Rivera said in July that the rebrand has the possibility to be “a 16-18-month process.”
“We want this new name, this new nickname, to be able to stand the test of time – stand for 100 years,” said Rivera.
Washington removed the Redskins team name after significant pressure from team sponsors, including FedEx, who owns the naming rights to the franchise’s stadium, due to racist connotations.
Should teams keep these names and mascots out of tradition or are they right to rebrand the teams?